With BYOD (Bring Your Own Device) and consumerization of IT Trends now in full effect at organizations and adoption of mobile at its highest point, many CXOs are re-prioritizing business initiatives to ensure that they align with buying patterns and their customer requirements.
Today, the end customer – the consumer of financial, healthcare, commercial and government services – has adopted mobile as part of everyday life. That means that most of their personal and business activities are conducted in some way over a mobile device (smartphone or tablet etc.). This change has driven businesses to incorporate mobile enablement into all its core projects – forcing CXOs, IT directors, business managers, enterprise architects etc. to strategize how they will redefine and transform business processes, extend new applications, and integrate new business functions all while keeping the mobile user at the center of the equation.
There are several strategies and activities to consider as part of today’s modernization effort that will enable a smooth transition to incorporate mobile into CXO blueprints. I will highlight a few below –
- Get a good understanding of your end customers – their usage patterns, requirements, how they like to use information, how you can improve the flow and distribution channels for that information
- Maintain a strong focus on user experience design as part of all modernization strategies. This should go hand-in hand with any design and development work that follows a thorough understanding of business scenarios that will be most relevant and impactful through the use of mobile
- Try to get an understanding of what business functions, applications, projects etc. will be the best candidates for mobile enablement or mobile extensions (if an existing web site exists)
- Ensure that you are not building mobile apps because it is a trend – ensure there is a business purpose and a plan that will impact your bottom line
- Plan for interoperability of business-driven mobile initiatives rather than a piecemeal approach to mobile application development
- Ensure a consideration for other disruptive technology trends in collaboration with mobile such as gamification, social, analytics, cloud etc. ONLY if the business case calls for a solution that would benefit from one or more of these trends.
- Ensure you have solidified your current and future state architecture (UX, business, integration, data, infrastructure, application, security etc.) and that it is in alignment with the modernization strategies that you will be embarking on.
The above are just a few suggestions for CXOs to consider as part of their modernization re-definition efforts as mobile becomes commonplace in end-customer business activity.
Fecha de publicación: 07/11/2013