In the last few months, data has attempted to answer several questions, but have also raised many more concerns and doubts. As a result, there is a trust deficit in data. How do we ensure that the data we use to run our businesses falls into that coveted ‘TRUSTED’ category. What difference does it make whether we trust data or not? Theresa Kushner leans on a new NTT DATA study and the bestselling title: “The Speed of Trust” by Stephen Covey to find answers.